188BET Becomes Manchester City Betting Partner

The start of the English Premiership football season has seen another igaming partnership agreement come to terms. Manchester City today announced the signing of a new betting and gaming partnership with 188BET. 188BET will become the international betting partner for Manchester City and will feature throughout the clubs digital channels and on match day sponsorship.

As the part of the agreement 188BET will be permitted to use the Blues’ crest and player images throughout ‘key regions and markets’. They will also feature on City’s Malay, Thai, Chinese and Indonesian websites.

Tom Glick Commercial Chief for Manchester City commented on 188BET “Having built a strong reputation by providing customers with an extensive variety of products across multiple markets, we feel 188BET has the opportunity to become one of the biggest online gaming companies in the world. We look forward to working together to help them expand their operations, particularly throughout South East Asia.”

Nigel Singer, Managing Director of 188BET commented: “Manchester City is a fantastic addition to our global partnerships with Premier League football clubs.We are delighted to be associated with a club with such strong heritage and a passionate and loyal global fan base. This will allow us to reach a broad international audience.”