SBC News Voice of the Sports Betting Industry
iGaming operator Winner – is set to launch a UK TV campaign for its sports betting brand – Winner Sports. Thie TV campaign will be the Malta based operations first advertising venture into the UK market, Winner Sports is a relatively new brand within the competitive UK sports betting market, having launched its sportsbook in early 2013.
The TV campaign will focus on Winner Sports live betting odds and coverage and exposure will concentrate around TV football matches for the upcoming 2013/2014 English football season.The advert will feature on the following UK TV channels – Dave UK, Sky Sports, Channel4, BT Sports, ESPN, FOX.
The TV campaign shows a delighted punter winning bet on a different match, while down at the pub with his mates. He jumps up in joy and showcases his dancing skills in-front of a baffled pub crowd.
Chief Marketing Officer for Winner, Yoni Sidi, Commented on their TV Campaign: We are very excited about launching our TV advert. We are sure people will love it. We are also happy for it to highlight our mobile capabilities. Mobile betting has become a real game changer in the market, and we are happy to have an excellent service that offers an easy-to-use experience while including the important in-play betting opportunities.
