Transport for London (TfL) has been instructed to end all gambling advertisements displayed across the capital’s transport networks.
The order is reported to come from the office of London Mayor Sadiq Khan, who had vowed to end gambling advertisements on London transport as a re-election pledge.
The Evening Standard reports that Khan had been reminded of his pledge by Green Party leader Siân Berry’s address to the London Assembly this week.
London’s Mayor was questioned on why TfL had not provided a formal timetable for removing gambling adverts, maintaining Khan’s mayoral pledge.
Khan responded that TfL had been instructed to bring the matter forward and introduce the ban on gambling advertisements as soon as possible.
TfL confirmed that it had received Khan’s orders and was assessing how to introduce the ban effectively, in which the transport network holds no current timetable.
The Evening Standard reports that the decision will cost TfL between £13-to-£25 million in lost advertising revenues per year.
Advertising standards and consumer groups have urged TfL to improve its monitoring and scrutiny of ‘risky adverts’ displaying content for financial and alternative investments.