SBC News Voice of the Sports Betting Industry
West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner.
As a result of the contract expansion, the Trustly logo will appear on the sleeves of the East London’ club’s FA Women’s Super League (WSL) team.
“We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are delighted that our partnership will now extend to the Women’s team,” said Nathan Thompson, Commercial Director, West Ham United
“Trustly is redefining the speed, simplicity and security of payments, and this extension of our partnership shows how quickly and positively our relationship with Trustly has developed.
“As both organisations strive to promote gender equality in business, football and wider society, it made perfect sense for Trustly to secure the Women’s sleeve opportunity for the coming seasons.”
West Ham first linked with Trustly in February 2021, with the global account-to-account payments platform initially becoming the club’s Official Open Banking Partner.
The firm’s multi-year partnership with the Hammers has enabled it to take advantage of digital channels and LED perimeter advertising at the club’s London Stadium in Tower Hamlets, as well as via branding across the team’s growing digital channels.
Trustly aims to ‘enable the shift to cardless societies’ via its open banking offering, giving customers ‘better control over their finances’ and a ‘more sustainable way to pay’.
Johan Nord, EMEA Chief Business Officer, remarked: “Open Banking adoption is growing rapidly in the UK, so it feels only natural that our partnership with West Ham United is growing too. We’re thrilled to be supporting the Women’s team and look forward to close collaboration.
“We are a proud advocate of equal opportunity across society and this partnership will allow us to play a small part in driving the growth of women’s football and we are incredibly excited for this journey to begin.”
