SBC News Voice of the Sports Betting Industry
Esports Technologies Inc has appointed Mark Thorne as its new Chief Marketing Officer (CMO) as the Nasdaq-listed technology group completes its executive team makeover to spearhead a ‘planned European market entry’.
A twenty-year industry executive, Thorne has served in marketing and commercial leadership roles for Betfair, GVC, Betfirst, Twin.com and the Bonnier Gaming Group.
Serving as Esports Technologies first CMO, Thorne will be charged with executing the roll-out of the technology group’s “brand, reputation, audience and revenue as well as expanding licensing while ensuring regulatory compliance”.
Thorne will report directly to Esports Technologies CEO Aaron Speech, who commented on the appointment: “As we continue to expand globally, Mark’s detailed understanding of the markets we currently operate in, along with those in which we plan to operate, makes him a natural fit for us.”
“His experience in the industry brings an important dimension to our leadership team as we drive Esports Technologies to its full potential. He has already proven to be an important advisor and an excellent lead for our growing marketing team.”
Thorne’s arrival has coincided with the opening of the company’s Malta office, from which the technology group will house its operational team to assist with European market entries, working closely with the Esports Technologies operations office in Dublin.
“Esports Technologies is one of the most exciting and promising players in the esports wagering space with ambitious plans, a clear roadmap and the ability to be agile and deliver rapidly,” Thorne remarked.
“The momentum and potential for growth is both undeniable and astounding as is the caliber of the team. Post-IPO the company has already launched the free-to-play app ESG (Esports Games), entered into impressive strategic partnerships and expanded the Gogawi territory significantly. I look forward to joining the team and adding value to an already well-oiled machine.”
