Buzz Bingo has launched its new nationwide advertising campaign, #WinFace, as the UK bingo operator enters a crucial Christmas trading period for its online and retail operations.
#WinFace is the first campaign developed by MSQ Partners, Buzz Bingo’s new ‘full-service advertising agency’ which leads the bingo operator’s creative and media buying disciplines.
MSQ Partners won the multi-million-pound advertising account in autumn, having been tasked with revitalising Buzz Bingo’s brand profile and advertising strategy to engage with its target bingo audiences.
Further strategic changes saw Buzz Bingo appoint former bwin.party and Mecca Bingo executive Harry Lang as new Marketing Director, charged with overseeing brand development and customer acquisition campaigns for Buzz’s online and land-based units.
Buzz Bingo has taken an early impetus on Christmas promotions, as #WinFace promotes the operator’s ‘Christmas Spinner’ prize-wheel featuring £1 million in guaranteed prizes during the festive period (running until 3 January).
“I’m delighted to share the news that today the team at Buzz Bingo has launched our integrated Christmas campaign:, #WinFace,” Lang said on the launch of the campaign.
“Leading with fantastic TV creative by the talented team at MSQ / The Gate London) and supported through PPC, paid social, social media, CRM, SEO, on-site, Club teams and DM, the campaign offers all 18+ players a free spin on our Christmas Spinner at buzzbingo.com with £1 Million worth of prizes up for grabs…. thus the need for our players to practice their #WinFace.”