Betting welcomes Digital Chain for its new marketing era

Industry full-service marketing agency Digital Choo has unveiled its new corporate identity ‘Digital Chain’ at London’s ICE2020 conference.

The agency revealed a new name and logo, accompanied by its new tagline of ‘We Establish Brands’ to better reflecting the company’s ambitions and fast growth nature.

Iryna Kurochkina – Digital Chain

“The rebrand to Digital Chain (DC) is a manifesto of the company’s inner evolution, values, and stand-out approach to tackling difficult challenges,” said agency Founder and CEO Iryna Kurochkina. “We have ambitious plans: to expand our clients’ portfolio and conquer new markets with our bold and efficient solutions.”

Digital Chain’s rebrand follows a highly successful 2019, in which the agency’s multi-format campaigns delivered global coverage for its client portfolio.

The agency’s industry work was recognised at the 2019 SBC Awards, where its CIS client Parimatch won the ‘Best Marketing Campaign’ honours for its Digital Chain led ‘Fired Up to Win’ campaign featuring UFC star Conor McGregor.

Entering a new era as Digital Chain, Kurochkina underlines that her agency will continue to utilise its extensive knowledge of betting and gaming, utilising data to deliver on high concept advertising strategies and campaign executions.

She added: “Over the last three years of work on the market, this has brought Digital Chain worldwide recognition among clients and colleagues, we are confident of maintaining this trend.”

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