Eleven Sports appoints Luis Vicente as new CEO

Luis Vicente has been appointed as the new Chief Executive Officer of global sports provider Eleven Sports (ES) following an announcement by the group. 

Joining the company from FIFA where he worked to champion new technologies, gaming, data and content strategies as the governing body’s chief digital transformation & innovation officer, Vicente will take up his new role as of 15 January 2020. 

Marc Watson, Executive Chairman, ES Group, discussed the appointment of the new CEO, adding: “Luis has a passion for innovation and new technologies and a history of helping to grow some of the biggest brands in sport. He is the perfect person to take ES to the next level. We’re delighted to welcome him to the group.”

As well as boasting experience working for football’s governing body, Vicente has also amassed 25 years of experience in sports executive roles where he has been tasked with driving innovation, commercial growth and brand engagement for athletes, teams and governing bodies.

This 25-year career saw him begin in talent management where he represented athletes such as Luis Figo and Ronaldo Nazario, before moving on to hold leadership roles with sporting brands such as Manchester City and Valencia CF. 

Moreover, prior to joining ES, Vicente also provided strategic guidance to Real Madrid, AC Milan, the Premier League, La Liga, Red Bull, Ferrari, Lotus and the A1GP Auto-Racing series. 

The new CEO discussed his excitement in regards to joining the media group, stating: “ES has been disrupting the world of sports media since 2015 and has already developed a fantastic offering for millions of fans globally. 

“My mission will be to help ES continue to grow, to further democratise our offering and give fans everywhere the opportunity to enjoy the best sporting moments with ES. I am very excited to get Started.”

As well as his new role within ES, Vicente will also join parent company Aser Ventures (AV) in the role of Board Member and Chief Digital Officer.

He takes over the CEO role from Marc Watson who remains with the sports provider after being given a new role himself within AV as executive chairman and board director.