The Liberal Democrats have confirmed the appointment of Mike Dixon as new Chief Executive of the party from 21 October.
Dixon will take control of Lib Dem operations and strategic planning, having formerly served as Chief Executive of ‘Addaction’ – a UK-wide support network for people recovering for drug/alcohol addiction and mental health issues.
Regarded as one of the UK leading executive’s in financing non-profit organisations and managing voluntary communities, Dixon has advised on policy development governing UK gambling as the former Assistant Chief Executive of the Citizens Advice Bureau.
This September, the newly reformed UK gambling self-exclusion programme GAMSTOP confirmed the appointment of Dixon as a Non-Executive Director.
In previous statements, Lib Dem officials have underlined that they seek to overhaul UK betting’s approach to responsible gambling.
Last week, party official John Leech criticised industry independent watchdog, The Senet Group’s ‘When The Fun Stops, Stop‘ advertising campaign as ineffective and ‘exacerbating the national gambling crisis’.