GVC expands Optimove CRM dynamics across global group portfolio

FTSE100 online gambling group GVC Holdings Plc has renewed and extended its CRM and marketing partnership with ‘relationship marketing hub’ Optimove.

Updating the market, GVC will move to extend Optimove marketing provisions and tools across its enlarged brand portfolio, which will include servicing UK Gala brands and new US MGM joint venture Roar Digital.

Optimove has served as GVC’s lead CRM partner since 2016, providing the FTSE group’s diverse brands with tailored automated marketing and customer retention functions.

Backing Optimove’s extension, Francois Orhan, Global Director of CRM at GVC details:

“As we’ve established ourselves to be one of the leading gaming brands in the world, we face a growing challenge in keeping the management of customer engagement in a simple and yet diverse fashion that will cater for players of different brands, regulations and countries. Our long-term business relationship withOptimove has an impressive track record. We look forward to seeing what the future holds.”

The partnership extension will see Optimove provide its suite of marketing provisions, improving GVC group-wide ‘actionable insight, empowering marketers to deliver highly-effective personalized customer marketing campaigns across multiple channels’.

Asaf Cohen VP Revenue at Optimove detailed the importance of GVC expanded renewal – “GVC is a long-standing client and this renewal solidifies the relationship between companies even further. We’ve seen GVC grow and evolve over the years, and we’re very excited to have some part in its global growth.”