SBC News Voice of the Sports Betting Industry
FSB Tech has announced that it has completed its systems upgrade for leading Caribbean sportsbook operator PowerPlay (PowerPlay.com), expanding its new markets profile.
Announcing its first Caribbean-centric partnership, FSB becomes the lead online betting and casino platform supplier for PowerPlay, Jamaica’s biggest online sportsbook.
In its corporate update, FSB details that it has delivered a tailored betting solution for PowerPlay, optimising live betting dynamics for football, cricket, tennis and basketball, markets which dominate Caribbean player engagements.
Confirming the deployment of FSB solutions, Business Development Director, Richard Thorp, said: “We were delighted when PowerPlay chose us for their online launch and proud the platform has engaged with their customers so quickly.
“It’s a great endorsement of our sportsbook and casino solution in its flexibility to open up new territories. To have PowerPlay provably endorse those credentials provides a compelling test case.”
The FSB upgrade, sees PowerPlay move to expand its profile within its core markets of Jamaica, Barbados, Trinidad & Tobago and Mexico, with plans to extend its reach throughout South America and beyond.
Supporting its future expansion plans, PowerPlay will be assisted by FSB’s real-time algorithmic pricing models, bespoke CRM tools, and agile/flexible front-end solutions.
Backing FSB as lead technology partner Dean Serrao, CEO of PowerPlay, said: “After just two weeks of operation, we’re already thrilled with our new site and our blossoming relationship with FSB. Our combined package has helped capture players’ imaginations and drive their engagement to new levels, while the platform itself is effortlessly handling the increased trading volume.
“We are FSB’s first customer in the Caribbean and are particularly excited at the potential to expand to the rest of Central America soon, emboldened by this capacity to provide tailored local offerings.”
