BetRegal partners with Aspire to bolster sportsbook capabilities

Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering and strengthen its continued expansion plans.

The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to migrate to Aspire Global from another platform, after its departure from EveryMatrix.

The deal acts as an affirmation of Aspire’s strong sports solution, with BetRegal a rapidly growing operator that has already built a footprint in several European markets such as UK, Germany and the Nordics through a highly-experienced management team.

Jov Spiero, VP Sales at Aspire Global, commented on the new deal: “We are pleased to welcome BetRegal on the company platform. The migration of a dedicated sports operator is strategically important as it confirms the competitive advantage for our sports solution, spearheading the further growth of this segment in the network.”

Aly Lalani, Head of Marketing at BetRegal, added: “The migration to a leading platform with a full-service solution enables BetRegal to realise the full potential of the brand as it allows the team to leverage our core strengths – our significant experience and excellent marketing abilities. Most importantly, it allows us the ability to provide a better product to our valued clients. I look forward to working closely with the team at Aspire Gaming to take BetRegal to the next level.”

Furthermore, in this month’s BetRegal Diary, Lalani revealed that after a immensely positive Betting on Sports Conference, the firm is looking to establish a presence in the LatAm market.

After speaking on a panel about the LatAm market, Lalani emphasised: “This was especially interesting for me not only to provide my insight as a new operator looking at establishing a brand presence in key Latin American markets, but also to hear the opinion of the other panellists, who all represented different components of the LatAm iGaming corporate structure.

“I can honestly say that I left that panel experience with a greater knowledge, and a couple of great contacts which I anticipate will pay immediate dividends in terms of our short-term future planning.

“I think it was important to put the BetRegal brand alongside more developed brands such as Sportradar and BtoBet. Let’s hope that sharing the stage with these guys is a sign of things to come.”

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