London-listed online gambling group 888 Holdings, has bolstered its active US portfolio launching its 888sports online sportsbook brand for the regulated state of New Jersey.
Updating the market, 888 adds online sports betting services to its existing online casino and poker verticals active within New Jersey since 2013.
888sports New Jersey property will be powered by the firm’s long-term serving sports betting platform provider Kambi Group Plc.
Launching its New Jersey sportsbook, 888 states that it is actively servicing the best-combined portfolio of online gambling products within the Garden State (888poker, 888casino and 888sports).
In its update, 888 governance details that its New Jersey sportsbook launch will be critical to the firm’s development of a US strategy.
Itai Frieberger, CEO of 888, commented: “The launch of 888sport.com in New Jersey is a major milestone for the Company in our ongoing expansion across the regulated U.S. online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state.
888 has been committed to developing its position in the U.S. since launching in Nevada, the first regulated U.S. state, nearly six years ago and today we are the only operator with a presence in all three regulated U.S. states. We now have our sport, casino and poker products all operational in the U.S. and are continually developing our proposition, brands and technology to ensure that the Group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows.”