Windsor and Eton introduce #dothefrankie challenge

Windsor and Eton Brewery has announced a new link-up with QIPCO British Champions Day, which will give customers and landlords of pubs around London and the Thames Valley a chance to win tickets to “Britain’s richest ever race-day”.

The promotion, which is to run over the course of the next six weeks, requires customers to upload a picture of themselves imitating Frankie Dettori’s famous flying dismount, and post it to the brewery’s social media with the hashtag #dothefrankie.

A variety of tickets and packages for the QIPCO British Champions Day, held at Ascot Racecourse on Sunday 20 October, are up for grabs during the promotion, including a VIP package worth £1,000, as well as a special group prize for the best Landlord entry.

Rod Street, Chief Executive of the British Champions Series, stated: “We are thrilled to be working with Ascot’s local brewery, Windsor & Eton Brewery, on QIPCO British Champions Day, and delighted that our prestigious day of racing will have its own Champions Ale for racegoers to enjoy.

“It’s such a special day and we hope everyone will get involved with the competition, and get creative with their Frankie impersonation to be in with a chance of winning one of those fantastic prizes.”

Windsor and Eton are to also build on the giveaway, by creating the four per cent ABV British Champions Day Ale.

The bespoke ale will be sold throughout pubs around London and the Thames Valley from 3 September until 14 October, including the Royal Foresters in Ascot, the Windsor Castle in Regents Park and the George Inn in Eton, as well as on site at Ascot Racecourse on 20 October for race day.

Will Calvert, Director at Windsor & Eton Brewery, added: “Flat racing and good beer always go well together – and we think we’ve brewed a champion beer for QIPCO British Champions Day, that will inspire our customers to do the Frankie, and enjoy the special day.”

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