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SBTech in further US growth following Golden Nugget agreement

SBTech has announced the latest stage of its expansion strategies within the US, after signing a “landmark” partnership with US casino giant Golden Nugget Casinos.

Confirmed as the omni-channel sports betting supplier to Golden Nugget, the deal covers its operations in Biloxi, Mississippi and Atlantic City, New Jersey, where it is “the No.1 online casino operator by market share”.

Regarding its online sports operations, SBTech states it is to integrate its sportsbook with Golden Nugget’s existing igaming platform within the New Jersey property, with online wagering currently prohibited in the state of Mississippi.

Both properties covered as part of the deal will also see a sportsbook solution provided into its on-property businesses, including an integration into their existing casino management systems.

Thomas Winter, SVP & GM of Online Gaming at Golden Nugget, commented: “Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process.

“In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”

Also covered as part of the deal is the sports betting solutions provider’s live offering and mobile-first features, which “will reinforce the long-term success of Golden Nugget’s sportsbooks”.

A customisable front end is to “ensure maximum differentiation,” whilst a bespoke trading strategy gives the benefit of being able to “offer unique pricing for all US sports”.

Richard Carter, SBTech CEO, said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”

This is the latest in a number of US-based agreements by SBTech, with expansions coming alongside Churchill Downs Incorporated and Resorts Casino Hotel since May’s Supreme Court repeal of PASPA.

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