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Inspired appoints Brooks H Pierce as Senior North America VP

Brooks H Pierce

Expanding its US-centric leadership and strategy, industry virtual sports and games systems developer Inspired Entertainment has confirmed the appointment of Brooks H Pierce as a Senior Vice President for North America.

A 25-year gambling executive, Pierce joins Inspired’s senior leadership team from Aristocrat Gaming, where he led the technology firm’s $700 million ‘Americas division’ as US Managing Director.

Pierce has held further US leadership roles at Scientific Games and WMS Gaming Group.

Inspired governance details that Pierce will guide corporate strategy on North American growth opportunities and wider stakeholder management, with Inspired having won a number of US tier1 Virtual Sports clients in 2017/2018.

“I’m delighted to welcome Brooks to the Inspired executive team,” said Luke Alvarez, President and CEO, Inspired. 

“Inspired’s Virtual Sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon. We look forward to announcing new US deals and to the launch of 1st Down Football later in the year.”  Mr. Alvarez concluded,

“Brooks will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products, and we welcome him to Inspired.”

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