Serbia FA selects Genius Sports as data & integrity lead

Steven Burton – Genius Sports

The Football Association of Serbia (FSS) has selected Genius Sports and its official data and integrity partner.

The FSS will utilise Genius Sports technologies to monitor, track and analyse play across its syndicated Superliga, First League and FSS Cup competitions.

The agreement will allow Genius Sports the right to commercialise FSS match real-time data captured by its systems.

Confirming the partnership, Jovan Šurbatović, General Secretary of the Football Association of Serbia, said: “Maximising the value of data has become a crucial responsibility for all football organisations. I am convinced that the results of our cooperation with Genius Sports will be hugely positive for our organisation.”

Further to the partnership, Genius Sports has been tasked with protecting FSS matches from the threats of match-fixing and betting-related corruption.

The FSS will be alerted to any suspicious betting activity on its competitions through Genius Sports’ bet monitoring system which compares odds movements from global betting markets with real-time predictive algorithms.

Backing FSSS as new partners Steven Burton, Managing Director of Genius Sports, said:

“Technology’s role in unlocking the value of sports data and safeguarding sports against match-fixing is more vital than ever. We are delighted to be partnering with the Football Association of Serbia, growing our global football network and driving their future growth.”