Online gambling company Mansion, has increased its advertising presence within the world of sport by agreeing a fresh partnership with WBA super-middleweight world champion, George Groves.
The partnership comes as Mansion aims to build on a successful pre-existing partnership with AFC Bournemouth and continue to strengthen its footprint within the UK through signing this new boxing deal with Project11.
The Mansion brand will feature in two major boxing events; sponsoring WBA champion Groves, in his highly anticipated fight against Chris Eubank Jr. as well as Lee Selby, the IBF Featherweight Champion as he takes on an unbeaten Josh Warrington.
Mansion will use this exposure to promote its new sportsbook brand, MansionBet.
Boxing fans will become increasingly familiar with MansionBet as the two prestigious fights draw in unparalleled viewership. The all-British Groves v Eubank Jr. fight for the Muhammed Ali Trophy which takes place at the Manchester Arena sold out in seven minutes and is expected to draw in 500k+ live viewers. It has been referred to as a “fight for the ages” by ESPN.
Mansion’s expansion into boxing through Project11 is set to take the leading casino and bookmaker to the next level, reaching a larger audience than ever before.
Karel Manasco, CEO of Mansion, commented: “It is with great excitement that we expand our support of the UK sports industry with a move into boxing sponsorship. This opportunity has come at the perfect time, as we look to introduce our impressive new sportsbook, MansionBet, to a like-minded audience of keen sports fans.”
Scott Taylor, Partner at Project11, stated: “We are delighted to lead with the expansion into boxing. It’s a perfect fit for the brand and Mansion are a great partner for both George Groves and Lee Selby. While football is our core sport, boxing is passionately followed by Project11 and having worked with both fighters previously, this is yet another great signing.”
Dean Baker, Senior Vice President at Wasserman and agent for Groves, added: “We are delighted to partner with Mansion for such a major event. We are looking forward to a great night of boxing as George defends his world title in the World Boxing Super Series semi-final. It’s been a pleasure working with both Project11 and Mansion throughout the process and we’re looking forward to a great and successful night for George on February 17th.”