Eurobet scores SOCCERBET deal

Highlight Games, the specialist games developer who are 38% owned by Swedish gambling firm Cherry AB, has announced an agreement to integrate its flagship SOCCERBET product with Eurobet.

Tim Green, Highlight Games Chief Executive Officer, commented: “SOCCERBET represents an exciting evolution of the virtual sports formula, and we are delighted to extend its reach with an operator as large and respected as Eurobet.

“Italy is a nation of football lovers, and we are certain that our unique and exciting game featuring the biggest stars and best action from Serie A will strike a chord with Eurobet players across the country.”

SOCCERBET Italia, which is to harness years of real life Serie A action, will be made available to customers of the Italian operator across retail, online, and mobile channels.

The product is currently undergoing ‘extensive’ player testing to optimise the full product launch, with it scheduled to be rolled out in mid 2018.

Carlo di Maio, Sportsbook Director at Eurobet, added: “SOCCERBET Italia is a revolutionary new video rich virtual product, and we are excited to be at the forefront of its launch in our home market.

“Being able to provide our customers with real action footage of their favourite Italian sides is a huge step forward, and we look forward to enjoying a rewarding relationship with Highlight Games.”

An innovative take on virtual sports, SOCCERBET combines six ten second clips from football fixtures across several seasons, and presents the minute long package as an individual game.

Stating that it is ‘capable of slotting seamlessly into an operator’s omni-channel offering, the game offers all the betting markets that sports fans have come to expect from the modern-day betting experience.’