MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider.
The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network.
Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom.
It’s site features both pre event and in play betting across a range of sports, including football, cricket and rugby union amongst others, in addition to hosting live dealer functionality plus jackpots and slots through its online casino.
Minbet’s affiliate programme is to be managed using the Income Access Network, stating that ‘the network will connect the brand to over 25,000 affiliates and support segmented affiliate recruitment and campaign targeting.’
Thomas McBride, Head of Marketing at MintBet, said: “We’re excited to launch our affiliate programme and leverage the Income Access Network to grow our brand in the UK and Irish markets. We’re 100% dedicated to working with affiliates to support this channel and look forward to building a strong partnership programme in 2018.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “Our affiliate network is a key element in our overall product offering. We look forward to supporting the growth of MintBet’s affiliate programme, and seeing the brand’s acquisition evolve and diversify as we update and expand the Income Access Network and our affiliate platform in 2018.”
Further details regarding the new affiliate programme are due to be announced in Q1 of 2018.