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Three way partnership results in Atlantic Lottery relaunch

A new three way partnership between IWG, Scientific Games and Atlantic Lottery, is to result in a relaunch of the Canadian Lottery’s entire online instant win offering.

Scientific Games is set to provide an omni channel gaming system, which is to integrate with the IWG Progressive Play Remote Gaming Server (RGS), giving users access to both IWG and third party content through a single player account management system and wallet.

Amanda Nicol, Brand Manager at Atlantic Lottery, said: “We are pleased with the IWG library of games. They have proven content that has performed well in other markets. Our customers have responded very positively, with revenue exceeding expectations in these early weeks.

“The integration via its RGS has made the whole process extremely efficient, and it’s been a pleasure to work alongside them.

“IWG has built a strong reputation for delivering high quality instant win content and we’re confident our players will enjoy the variety of games they have to offer.”

Pat McHugh, Senior Vice President of Global Lottery Systems for Scientific Games, added: “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players.

“Our long- time, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games.”

IWG has initially launched 20 games, including Cashbuster, Monopoly and Slingo, with a further 20 due to be added over the course of the next 12 months.

Rhydian Fisher, CEO at IWG, commented: “This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games, through the Lottery’s new gaming system from Scientific Games.

“Atlantic Lottery’s entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.

“Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada with more deals lined up in the near future.”