SBC News Voice of the Sports Betting Industry
Oslo-listed online gambling operator Gaming Innovation Group (GIG) has announced the launch of its latest B2C online casino property Highroller.com
Highroller.com sees GIG expand its online casino portfolio to seven properties. The online gambling group states that Highroller.com will be a disruptive brand within the industry, delivering a unique and fully immersive experience for online casino players, with market leading promotions and loyalty rewards programme.
The new casino vertical has been initially launched within Nordic markets, with GIG leadership stating that Highroller.com is performing ‘well ahead of expectations’. Once settled in the Nordics, GIG will push the new casino into regulated European markets in 2018.
Commenting on the launch of Highroller.com Robin Reed, CEO of Gaming Innovation Group said: “With Highroller.com we want to create the ultimate platform for casino players and we are very excited to be live. We had high expectations for the brand, yet the results of the opening week have exceeded them.”
Updating investors, Reed details that Highroller.com has been implemented with GIG leadership undertaking a review of operations in order to increase corporate revenues and earnings.
“The launch of Highroller.com takes place after a period of positive uplift within GIG Gaming. Among the implemented improvements are the complete review of all signup offers, CRM systems, and marketing campaigns.
