SBC News Voice of the Sports Betting Industry
SportPesa has teamed up with Italian online gaming solutions provider Microgame, ahead of the brand’s expansion into the Italian market.
After acquiring a majority shareholding in RCS Gaming earlier in 2017, SportPesa will team up with Microgame to deliver an online sportsbook and casino, as well as online Poker, Virtual Games, Table Games and Bingo products.
The Italian-facing products will then be enhanced with SportPesa’s proprietary games, with Microgame’s technical staff working alongside SportPesa’s Development team to handle the integration.
Luca Magnano, Italy Country Manager for SportPesa commented: “We’re delighted to be teaming up with Microgame to create a best-in-class gaming experience for the Italian market. We have quickly developed a strong understanding and working relationship with our new partners and we believe that together we will soon be recognised as industry leaders in Italy.”
Marco Castaldo, the Chief Executive Officer of Microgame, added: “We are extremely proud to have been chosen outsourcing partner by a successful international group such as SportPesa for its launch in Italy. We are confident about the great potential of this project and will deploy all the resources necessary to ensure its success.”
The expansion comes after SportPesa agreed a five-year partnership with the renowned video game, Football Manager adding it to the operator’s already expansive sponsorship portfolio, alongside La Liga, Arsenal and Everton. Shaun Simmonds, Head of Marketing for SportPesa recently expressed to SBC that these partnerships play a “huge role in SportPesa’s diversification into new territories.”
Simmonds also detailed some of the tactics behind SportPesa’s approach to maximising sponsorships he revealed that: “Arsenal is the most popular football club in our key markets and we have delivered some excellent campaigns with them featuring invincibles such Lauren and Sol Campbell delivering soccer clinics in Kenya and Tanzania.
“Southampton have nurtured the likes of Gareth Bale, Adam Lallana, Theo Walcott and many more under the tagline of ‘potential into excellence’ which strikes a chord with our values as we look to develop sport in East Africa. Everton has one of, if not the best community engagement programmes in world football and Hull City have been amazing in helping us with innovation, coaching programmes and also digital activation.”
