SBC News Voice of the Sports Betting Industry
SportingTech, the iGaming software developer, has announced a new partnership with Income Access, Paysafe’s marketing technology and services provider.
Under the terms of the deal, the Portugal based iGaming solutions and omni-channel retail specialists, are to leverage the Income Access tracking and analytics platform, this will aid the management of affiliate programmes for its catalogue of operator clients.
Gonçalo Marcelino, Head of Business Development at SportingTech, commented: “SportingTech is dedicated to providing our partners with effective and innovative tools and services to help operators achieve their business goals.
“Partnering with Income Access takes us one step further to ensure that we meet the affiliate channel and tracking performance expectations of our clients.”
Featuring flexible commission pay-outs, end to end tracking and reporting and a comprehensive digital campaign management tool, Income Access’ affiliate platform will enable SportingTech clients and their affiliates to identify actionable data to improve player conversions.
Lorenzo Pellegrino, Chief Executive Officer of Income Access and Digital Wallets at Paysafe, added: “We are delighted to be working with SportingTech, a provider of innovative software for gaming operators, and a company which is focused on delivering world-class solutions to its clients.
“In this day and age, more than ever, innovation around customer experience is a vital factor in attracting and retaining customers. Just like our Income Access team, SportingTech puts customers at the heart of what they do.”
Two of the first SportingTech clients to integrate with the affiliate software of Income Access are Aposta7 and Betzest.
BetZest is a Malta licensed sportsbook and casino operator set to launch soon, with a Scandinavian market focus, it will feature games from providers such as NetEnt and Microgaming, Aposta7, on the other hand, is a sportsbook targeting the Portuguese market.
