Sam Twiston-Davies joins Betsafe’s sporting sponsorship portfolio

Betsafe has announced the signing of Sam Twiston-Davies to its growing roster of sporting talent. The sponsorship will see Twiston-Davies ride in Betsafe branded silks as well as feature in an upcoming ATL campaign alongside other Betsafe ambassadors.

The 25-year old is recognised as a future champion, regularly seen in the top five of the Jump Jockeys Championship Standings. He is also number one stable jockey to multi times champion trainer Paul Nicholls and is known for his association with The New One, the prolific hurdle winner trained by his father Nigel. He has ridden winners at both the Cheltenham and Aintree Festivals, the two pinnacles of British jump racing.

Speaking about the partnership, Sam Twiston-Davies said “I’m delighted to be partnering with Betsafe for the coming season. It’s an exciting time in my career; Betsafe are very passionate about horse racing and I look forward to working with them.”

Twiston-Davies has agreed a two year deal with Betsafe, negotiated by his management company Lloyd Burns Management. Over the coming year, the jockey will be working with Luke Harvey to produce multiple content and interview pieces across Betsafe’s various platforms to establish the brand as the go-to place for horse racing insights.

 Nicola Fitton, Managing Director at Betsafe, commented: “At 25, Sam Twiston-Davies has already had a successful career in jump racing in horse-racing, so it’s a real coup for Betsafe to have secured him as an ambassador. Needless to say I am thrilled to welcome Sam to the team and thank him for choosing Betsafe. This is yet another industry-leading signing as we look to continue to demonstrate that passion overcomes the odds.”

Luke Harvey stated: “It’s fantastic to be working with Betsafe over the next year or so, especially with Sam, who’s an absolute pleasure to work with and a much admired, up-and-coming talent. His family name is very well respected in the world of racing and it’s great to give more coverage to what is a very popular yet challenging sport.”