Pinnacle has taken its first steps into sports sponsorship with a deal to support Algarve Pro Racing Team in the 2018 European Le Mans Endurance Series.
As part of the partnership, Pinnacle’s logo will be placed on the flanks of the 600 Horsepower, 900kg Ligier JS P217, the new spec car first introduced in 2017.
Commenting on the partnership Paris Smith, Pinnacle’s CEO said: “My intent is for Pinnacle to represent high performance in everything we do – from our people to the odds we deliver, so the synergy with Algarve Pro Racing Team is ideal. We are very happy to support them and wish the team every success on the track.”
The European Le Mans Endurance Series commences with an official two day test at The Circuit Paul Ricard at Le Castellet, near Marseille, followed by the official race weekend at same circuit.
The series continues with races at the following locations:- May – Monza, Italy July – Redbull Ring, Austria August – Silverstone, UK September – Spa-Francorchamps, Belgium October – Portimao, Portugal
Stewart Cox, Team Principal of the Algarve Pro Racing Team added: “Algarve Pro Racing is delighted to have Pinnacle on board as one of its main financial partners for 2018. We hope for a long and fruitful relationship for the next coming years and are sure we can drive to the same success on the track that Pinnacle delivers in the sports betting world.”
The news of Pinnacle’s venture into sports sponsorship follows on from the operator’s relaunch of its dedicated ‘eSports Hub’ which it hopes will help it become the leading destination in eSports betting.