SBC News Voice of the Sports Betting Industry
Provider of next generation sports betting solutions Digital Sports Tech (DST) has entered the Nordic sports betting market with its player props and quick pick accumulator products after agreeing a partnership with Coolbet.
The new product, branded as “Build Your Bet”, allows Nordic players to create and customise their own performance or proposition bets on any player and statistic for matches from the English Premier League, UEFA Champions League, La Liga, and Serie A, as well as NFL, NBA and the MLB via DST’s player props product.
The product allows bettors to bet on specific statistical bets, such as Lionel Messi to have at least three shots on goal against Real Madrid, or even put together statistical doubles, like Romelu Lukaku and Sergio Agüero to both have at least four shots on target against Chelsea and Tottenham.
The innovative aspect of DST’s offering is that all QPAs will be priced instantly for the user to bet on, as opposed to waiting for an operator’s trading team to review and manually price the bet, if they decide to price the bet up at all.
QPAs is powered by DST’s proprietary platform and algorithms, which analyse each customised bet or accumulator to generate accurate odds, as well as automatically resulting the bet.
Ari Lewski, executive director at Digital Sports Tech, added: “Moving into the Nordics for the first time is a landmark moment in Digital Sports Tech’s history. It demonstrates the broad appeal in the quality of our offering from operators and players across the globe.
“We’re really excited to be partnering with Coolbet and believe this sportsbook is a great fit for our innovative player props and quick pick accumulators products.
“We’ve been impressed by the way Coolbet has attempted to differentiate their offering as well as execute their strategy to target the next generation of customers and we’re very confident our product will greatly assist both these initiatives.”
