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All-in Diversity project launches first of its kind global diversity initative

Kelly Kehn, Co-Founder of All-in Diversity Project

Betting and Gambling is tackling the issue of diversity and inclusion on a global scale with a first of its kind initiative, The All-in Diversity Project.

The industry-driven project aims to benchmark diversity, equality and inclusion across the global betting and gaming sector. As well as looking to measure, and facilitate an open and objective discussion about diversity across the entire industry on a global scale.

In its first year, the project has outlined its primary objective is to establish the All-Index, an industry standard index designed to be the benchmarking tool for the sector to measure the current landscape and from there, the blueprint for future change and progress.

Providing annual progress updates, the project will highlight the success, challenges, opportunities and recommendations in areas such as corporate governance, internal policies, recruitment practices, equal pay, employment legislation, unconscious bias and marketing.  

Addressing why businesses benefit from a more diverse workplace, Kelly Kehn co-founder of All-in Diversity Project told SBC: “Simply, businesses with a more diverse workforce are proven to outperform their competition with less diversity.”

Kehn added: “We established the All-in Diversity Project because we believe the industry itself has a role to play in improving how we do business. We believe the best way to push the industry forward, is to create the tool for all businesses globally to use in benchmarking their own diversity initiatives.  And we can’t fix what we can’t measure first.” 

Co-Founder Christina Thakor-Rankin said: “The All-In Diversity project is not about pushing quotas or agendas. It’s about acknowledging that the expectations and aspirations of the next generation of employees and customers is very different to ours, and understanding that if this industry is to be able to attract and retain the employees and customers of the future it needs to start making changes now.”

The initiative, which has already secured strategic partner support from the likes of Bird & Bird, Odgers Berndtson, Clarion, Betting Jobs, and Gaming Recruitment Partners, has launched it’s website and social media campaign and is currently working to register participants for the data collection.

Andrew Bulloss, head of global gaming at Odgers Berndtson commented: “We are passionately committed to working with partners across the industry to improve the picture on all aspects of diversity, not just opportunities for women. We have experience across many other sectors that have in the past faced similar challenges which we believe can help us make a very positive contribution.”

Participation for the initiative will be made between October and December, companies that want to register can do so by clicking here 




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