Following last month’s launch of custom betting commentary with Unibet, Perform has partnered with ICS, to offer professional betting commentary through its custom betting commentary product.
As part of the partnership, the commentary will be available on any match, in any language in Perform’s live streaming portfolio.
Custom betting commentary allows clients to deliver personalised messages, betting trends and insight to customers watching live streamed sport on their platform in real-time.
The commentaries can be added from anywhere in the world, as the service requires only an internet connection and is delivered through a simple online user interface.
The deal with ICS allows bookmakers, who may not currently have the resources to deliver the commentary themselves, to deliver bespoke commentary content to its audiences.
John Harlow, SVP Betting said: “We are delighted to have partnered with ICS. Our clients have been really excited about being able to communicate with their customers, using OPTA statistics married up to their own messaging and markets to enhance the in-play betting experience.”
Ian Holding, founding director of ICS, said: “The opportunity for bookmakers to now broadcast their own bespoke commentary service as part of this new streaming solution is a hugely exciting one.
“Perform are industry leaders in providing live streams as part of the successful Watch&Bet service, whilst ICS employ a large team of specialist broadcasters who properly understand live betting.”