social media - Copyright: markbrighton / 123RF Stock Photo

#boscon2017: The room for growth in cricket betting

The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’

Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting ball by ball, I actually believe that there is nothing wrong with the game in terms of a betting product.”

Smith was talking at the 2017 Betting on Sports conference, as part of a panel that analysed Unibet becoming an official betting partner for Warwickshire CCC, epitomises a new wave of interest in the shorter format of the game.

Matthew Glazier, managing director, Bookies.com said: “Cricket falls somewhere in the middle of the popular betting sports, it can’t necessarily be described as a complete fringe sport but at the same time it’s not synonymous with betting, cricket as a sport, particularly in the test match format doesn’t lend itself out to betting, so it’s somewhere in the middle for a reason.”

Glazier added: “Although it’s a sport that will probably never achieve a rapid growth, the T20 format of the game does help it lean towards a younger audience from a betting perspective.”

Founder and managing director of Living Sports Ltd Dave Tharp went onto state his belief that ‘cricket is a sport that innovates all the time’ adding that ‘there is still a great deal of opportunity for bookmakers to come and talk directly to the consumer in the stands.’

Check Also

Novomatic sells Casinos Austria stake to Czech SAZKA

Novomatic AG has agreed to sell its 17% stake in Casinos Austria to Czech gambling …

Racing Industry Bill “a significant milestone” for industry reform, says NZ’s RITA

New Zealand’s Racing Industry Transition Agency (RITA) has confirmed that the Racing Industry Bill, a …

FDJ joins Paris 2024 Organising Committee

French national lottery operator Francaise des Jeux (FDJ) has confirmed a major corporate initiative after …