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iSport Genius and Sportsbet announces partnership to invigorate Australian betting experience

Sports data platform provider, iSport Genius has signed a deal with Sportsbet that will allow the Australian online sportsbetting market to utilise a data proposition that informs and educates customers about their betting options.

iSport Genius’ interactive consumer-facing platform leverages data via an intuitively designed interface and creates a large volume of engaging calls to action, helping to improve the overall experience for punters and sports fans alike.

Nathan Rothschild, co-founder and partner at iSport Genius, said: “Our deal with Sportsbet is another significant vote of confidence in iSport Genius. Our product will now be available to more punters in Australia than ever before.”

Doug Brown, general manager for product at Sportsbet said: “We’re incredibly excited to be partnering with iSport Genius to bring ‘The Locker Room’ to Sportsbet customers. The depth of data and betting insights now available across our platforms makes us not only the market leader in this space, but adds a new level of excitement for our customers.”

The iSport Genius product will be available on Sportsbet’s mobile offerings from late August and will be in place for the climax of the Australian domestic sporting calendar with the finals of both the Australian Football League (AFL) and the National Rugby League (NRL).

The product will also offer a full suite of data covering the major European football competitions in addition to North American professional leagues, tennis and more.

Rothschild added: “With the AFL and NRL finals approaching it is pleasing to see that Sportsbet truly understands the role iSport Genius has to play when it comes to acquiring and retaining customers around the biggest sporting events on the calendar.”

Nathan Rothschild will be speaking at the upcoming Betting on Sport conference at Olympia, London from 12-15 September, to find out more information about the conference, click here.  

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