SBC News Voice of the Sports Betting Industry
Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens.
Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons.
Nicola Fitton, Managing Director at Betsafe, said: “We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe.
“We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards.”
The deal marks the continued expansion of Betsafe into the world of sporting sponsorship, Saracens join the likes of Tony Bellew, Cage Warriors and Manchester City in being sponsored by the Swedish based betting firm.
Saracens Chief Executive, Heath Harvey commented on Betsafe as Principal Sponsor: “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.
“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation values that we can strongly resonate with at Saracens.”
