Betsson AB sports betting subsidiary NordicBet has confirmed that it has extended its sponsorship of the Champions Hockey League (CHL), the pan-European ice hockey championship.
Agreeing terms, NordicBet will be a key marketing partner of the CHL through to season 2019-20 season.
NordicBet marketing informs that it has agreed on heighten coverage of its brand on CHL broadcasts. Furthermore, NordicBet will feature as official statistic partner of CHL games, and will gain feature content on the leagues website.
In addition to its expanded coverage, the CHL have made NordicBet the title sponsor of its end of season ‘Most Valuable Player – MVP Award’.
Confirming the sponsorship extension Magnus Linder, Head of Sponsorships and Brand at NordicBet, stated:
“With our online betting and gaming portfolio already fully integrated into the CHL, we are aiming at further strengthening our position as No.1 ice hockey sports betting company.
“We appreciate the multiple activation possibilities of the platform as well as the ability to offer a personal element of suspense for the fan beyond the event itself and for spectators outside the arenas. We are able to increase the level of engagement of the fans through our gaming as well as expanding awareness of our brand across Europe.”