SBC News Voice of the Sports Betting Industry
Australia ASX-listed betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost its customer engagement.
The partnership will see TopBetta integrate OtherLevels marketing provisions, optimising performance and customer targeting across its website and mobile devices.
OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to maximise opt-in and engagement rates, which will lead to increased customer activity, revenues, and loyalty.
Head of Product at TopBetta, Bryan Kelly, said the results of a trial had produced opt-in rates of 15% and click-through rates of 6.1%, suggesting very strong commercial returns directly attributed to web push.
He added: “We are very pleased with early results from using web push as a communications channel. It has already exceeded our ROI target seven and a half times within the short pilot period.
“We look forward to integrating this channel further with personalisation, abandonment recovery, and increased user engagement initiatives.”
OtherLevels CEO, Brendan O’Kane, said: “We are excited that TopBetta, a global leader in social betting, has selected OtherLevels. It is another important win, as we continue to grow our footprint in the world-wide social and real-money gaming sectors.
“It also demonstrates our sophistication in digital messaging, and expertise in strategies to maximise acquisition conversions and reduce the costs of re-acquisition by paid media re-targeting.
“We look forward to working closely with TopBetta to continue to deliver innovative messaging solutions, while supporting their growth and expansion.”
