San Francisco-based WinView Games, a start-up that wants to revolutionise viewer engagement and participation with live sport events has announced that it has secured $12 million in series B funding.
Though $12 million may be considered small change in ‘The Valley’, WinView has garnered the attention of tech news sources by its roster of high-profile series B backers.
Concluding its latest funding round this May, WinView confirmed Graham Holdings, the former owner of the Washington Post, Discovery Communications and Washington pro-sports mogul Ted Leonsis as enterprise investors.
The ambitious start-up seeks to bridge viewer entertainment between live sports and mobile devices. The WinView app allows its users to engage with live sports events, whilst by making ‘in-play’ predictions on outcomes and events.
Founder & CEO Dave Lockton has a simple mission statement for WinView, which is to become the lead second-screen device for sports fans and their interactive TV broadcasts.
Adding further bluster to WinView credentials is former TiVo Chief Executive Tom Rogers, who joined the start-up last year as Chairman. Rogers has detailed to US media that WinView may well be the best mechanism at stimulating live TV audiences.
During its early lifecycle, WinView leadership has worked hard to distance its product from the US daily fantasy sports market, where heavily backed operators FanDuel and DraftKings have blitzed US sports advertising.
At present the WinView app generates revenues solely from advertising, however, WinView development teams are reviewing pay-to-play options and further partnerships in the US and abroad.
The funds generated from its series B will be utilised to develop new features, add more sports content and bolster internal resources.
WinView Games Overview