SBC News Voice of the Sports Betting Industry
New UK-licensed online casino PlayOJO (PlayOJO.com) has launched its first ever UK TV advertising campaign ‘Not Bad for an Online Casino’.
The campaign has been created by London creative marketing agency 101 and stars British actor Geoff Bell star of movies’ ‘The Business’ and ‘Green Street Hooligans’. ‘Not Bad for an Online Casino’ will be broadcast on Channel 4, Sky and selected digital channels.
Operated by Maple Marketing, PlayOJO officially launched its UK online casino services last month. The operator states that its wants to give players a ‘fairer proposition’, with better rewards and clearer bonus incentives.
Entering the saturated UK online casino market, PlayOJO management has described the brand as a ‘fresh alternative’ which will look to be a real dynamic challenger brand to established casino operators.
Ohad Narkis, Co-founder of Maple Marketing commented on the launch of PlayOJO’s TV Campaign
“Working with a brilliant, intelligent and creative company like 101 was a real pleasure. They really understood the uniqueness of the brand, and our playfulness and sense of fun, and that comes across in the TV ad,”
“Importantly, though, we have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is. But this is a completely different kind of ad for a completely different kind of online casino, a better, fairer alternative to what’s currently out there.The key message we wanted to communicate was that with PlayOJO there are no catches. What you see is absolutely what you get.”
PlayOJO – Not Bad for an Online Casino’ Tv Campaign
