Betting data and insights provider Equotion Ltd, has signed a new white label agreement with Cardinal House Group to take its sports betting predictor technology into Australia, New Zealand and Asia.
Equotion. said the deal will provide data analytics, web front end and back office services to Cardinal House Group Pty Ltd, an Australian registered business-to-business and business-to-consumer provider of online social gaming products and real money gambling platforms.
Cardinal House will market the service to its Australian, New Zealand and Asian clients, providing predictive analytics on UK and Irish horse racing events. Over the next few weeks we will add French, South African and American horse racing to provide a global horse racing investment service.
Equotion analyses comparative form of horses from a number of different angles to predict the likely winners of horse races across the globe.
Paul Carroll, Chief Executive of Cardinal House Group, said: “the opportunity to partner with Equotion is fantastic. The sports prediction technology that the group has developed is exceptional. Both groups are expanding, it’s the perfect time to join forces and complement each other’s growth strategy.
James Waterhouse, founder and Chief Executive of Equotion, added: “This is a significant move forward for Equotion, increasing our global reach and exploiting the soon-to-be released global focus of our analytics.”
This agreement coincides with the release of the latest version of their prediction engine. Tim Drye, chief data scientist for Equotion, said: “The system now employs true machine learning (self-learning artificial intelligence) capability to balance out the many scoring mechanisms and comparison systems we use to make our predictions.
“This has resulted in a significant upturn in accuracy since its introduction which is not only improving our ability to pick winners but the real returns we are able to generate for our subscribers.”