SBC News Voice of the Sports Betting Industry
Caesars Entertainment UK has re-launched its Player Rewards loyalty programme and partnered with Gaming Rewards to create a new and exciting range of rewards for their UK customers. Featuring a mix of physical and digital rewards, the catalogue is designed to appeal to players of all levels. The agreement is for a multi phased programme that will continue to develop over the coming months.
Caesars’ UK interests include Casino at The Empire in Leicester Square, Playboy Club London, The Sportsman, Golden Nugget in Piccadilly, Manchester 235 , Alea Glasgow, Alea Nottingham, The Rendezvous Southend and The Rendezvous Brighton.
Nick Grimshaw, Director of Loyalty at Caesars Entertainment UK, commented: “I am very excited to introduce Gaming Rewards as a partner in delivering value to our Player Rewards card holders. The excellent Gaming Rewards platform coupled with the exciting new range of rewards will be very popular with our players. Caesars offer the very best in live casino entertainment in the UK and this new merchandise offering will further enhance the overall player experience.”
Jeremy Coleman, Director of Gaming Rewards said: “Gaming Rewards is very proud to have won this business with such a well known brand within the gaming world. We have worked hard to provide an exciting range of items that will appeal to the entire customer base. This together with special offers and promotions will create a truly exciting rewards programme for Caesars UK customers.”
