Ashley Bloor named RGS Matrix Business Owner to ‘strengthen market position’

EveryMatrix has appointed Ashley Bloor as Business Owner of its RGS Matrix ‘out-of-the-box’ remote gaming server solution.

As Business Owner of the division, Bloor’s primary tasks are to ‘strengthen the division’s market position’ and ‘actively contribute to its market success’, whilst working closely with the EveryMatrix and Spearhead studio teams.

Bloor started her position on 1 October and will remain based in Marbella, Spain, with responsibility for leading development of the RGS Matrix product throughout its lifecycle, growing resources, managing division personnel and coordinating strategies in line with EveryMatrix’s long-term commercial objectives.

Bloor remarked: “I am very excited to have the opportunity of working with EveryMatrix. The company has a thick and sturdy product portfolio, and I am looking forward to shaping and developing the RGS platform offering by working alongside our gaming partners, including the Spearhead Studios team.”

Prior to joining RGS Matrix, Bloor worked in the betting and gaming space for more than 10 years with companies such as William Hill, Gala Coral Group and Gaming Innovation Group (GiG), most recently holding the position of Head of Gaming Solutions with the latter.

RGS Matrix is currently licensed in 12 European and LatAm markets, combining video slots, table games and instant wins from ‘up-and-coming’ games developers, including EveryMatrix’s Armadillo Studios and aforementioned Spearhead Studios.

Bloor will oversee the solution – which EveryMatrix leverages to allow first and third party teams to develop games and distribute, manage and report on proprietary product portfolios – as the firm looks to establish a position in the US betting and gaming sector.

“It’s a pleasure to bring Ashley Bloor onboard,” said Mathias Larsson, Managing Director of Spearhead Studios and RGS Matrix. “Since the launch in 2019, RGS Matrix has grown to become pivotal in our strategy, and we’re ready to step up our game even more. 

“This is why we are keen on bringing highly skilled people such as Ashley in our team. Her extensive experience will push RGS Matrix forward and I can’t wait to work together with such a talented professional.”

Bloor is the second major appointment made by EveryMatrix in recent months, following the addition of Anton Lin to its board as Chief Finance Officer.