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Entain Plc has partnered with financial security technology services provider Synalogik to deepen its verification and risk reporting accuracy protecting its group-wide customers.
The FTSE100 group becomes the first major igaming operator to deploy Synalogik credit check and financial assessment systems, used by companies such as NatWest, O2, Telefonica, and Innovate UK.
A developer of customised credit verification systems for mass-market enterprises, Synalogik enables automatic checking and risk-scoring of thousands of customers simultaneously.
Improving customer assessments, Synalogik provides compliance and customer care teams with accurate risk and open-source intelligence reports in seconds rather than hours or even days with traditional methods.
“Synalogik delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” said Brendan MacDonald, Director of Customer Protection at Entain.
Integrating Synalogik systems, Entain underscored that its customer support teams will be supported by the best-in-class technology, used by law enforcement agencies, and by cyber-security experts.
Further benefits will see Entain significantly improve response times on customer due diligence, whilst ensuring full compliance with regulatory and data protection requirements, across all regulated jurisdictions.
Gareth Mussell, CEO at Synalogik said: “We are delighted that Entain is using our Scout system to support its compliance and governance processes.
“This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings.”
