SBC News Voice of the Sports Betting Industry
BetConstruct has struck a partnership with ESA Gaming, incorporating the games provider’s EasySwipe portfolio to its aggregation platform.
All operators partnered with the online and land-based casino solutions provider will gain access to ESA Gaming’s expanding portfolio of lightweight mobile titles that have found success in creating brand loyalty and generating revenue for sportsbook platforms.
ESA’s swipe-in titles offer bettors the option to play casino games within a sportsbook ‘without disrupting the betting experience’. The company’s suite of titles includes classic table-based casino games such as BlackJack and Roulette as well as ‘player favourites’ Fruit Staxx and Goal Mine.
“ESA Gaming’s portfolio adds new and unique content to our aggregation platform that will appeal to our sports betting partners,” said Shuk Manukyan, Head of Marketing and PR at BetConstruct.
“Our aggregation platform features a great mix of innovative and exciting content and by adding ESA’s games, we further strengthen our offering.”
As a result of the agreement, ESA Gaming will ‘significantly expand’ its international footprint, following similar partnerships with a range of operators and aggregation partners, following January’s deal with Scommettendo.
Earlier this month the firm made its debut entry into the Malta gaming market after securing a licence from the Malta Gaming Authority (MGA).
“BetConstruct offers a premium aggregation platform and work with leading operators across the world and we are thrilled to now add our offering to their impressive casino suite,” remarked Zorica Smallwood, CEO at ESA Gaming.
“As well as our existing titles, the EasySwipe portfolio will expand with new games this year and we are certain they will be a hit with BetConstruct’s partners and their players alike.”
BetConstruct’s aggregation platform hosts over 8,000 casino games from a range of major third-party suppliers, in addition to proprietary content, and maintains a large international network of operator partners.
The company recently secured a five-year contract extension with Partouche Group’s online casino PasinoBet.fr, which operates a number of casinos across North Africa and France, following a ‘milestone’ agreement with Pinnacle Solution.
