SBC News Voice of the Sports Betting Industry
ESA Gaming has strengthened its foothold in the Italian gaming market after agreeing to supply its EasySwipe portfolio of HTML5 mobile-first titles to local operator Scommettendo.
Through the partnership, Scommettendo will boost lifetime values for its sportsbook players through the seamless integration of lightweight games such as Goal Mine and Fruit Staxx, as well as ESA’s versions of Roulette and Blackjack.
“It’s great to start off the new year by signing a deal with leading operator Scommettendo to further increase our footprint in the Italian market,” said Zorica Smallwood, Director at ESA Gaming.
“Our EasySwipe™ portfolio has been well-received by operators and players alike and we are excited to launch several new titles this year that we are certain will improve Scommettendo’s cross-selling abilities and offer great entertainment to its customers.”
In addition, ESA confirmed that ‘several new titles’ will be released later this year, including additional sports-themed games and an Egyptian adventure game and slot.
By gaining access to ESA’s EasySwipe portfolio, Scommettendo will benefit from a range of new cross-sell opportunities, thereby further strengthening its share of the Italian gaming market.
Donato Nigro, COO at Scommettendo, added: “We are thrilled to add ESA Gaming’s unique content to our offering and provide our customers with a product that, in an easy way, offers a high-quality online casino experience to players while they are betting on their favourite sport. We look forward to a successful partnership.”
