Wishmaker

Fast Track provides Spiffbet synergies through Wishmaker deal

Spiffbet-owned online casino brand Wishmaker will boost its player engagement potential by working with the Fast Track platform.

Launched in 2018, Wishmaker has been focused on using technology to drive great player experiences. It comes with rich gamification features and a loyalty scheme aimed at keeping players entertained and engaged.

Acquired by Spiffbet from Maltese company Dreamplex just last month, Wishmaker joins sister brands Cashmio and Buster Banks in using Fast Track’s real-time player engagement platform.

“We are really keen on harmonising Wishmaker with our other brands and using Fast Track’s solution to optimise performance,” explained Maria Boelius, Head of Casino Operations at Spiffbet.

“We are happy to say that we are very pleased with the solution that Fast Track delivers and we are looking forward to unlocking additional value of future acquisitions together with Fast Track.”

Christopher Hirst, Co-founder and CCO of Fast Track, added: “I am personally excited to be partnering with Wishmaker, who have been so invested in using the right technology to deliver experiences for their players. It’s something we are very passionate about at Fast Track. 

“We are also pleased to be extending our relationship with Spiffbet, having worked with several of their brands for over the last two years.”

Check Also

SBC News Simon Lidzén, Fast Track: We're already looking at the future of CRM

Simon Lidzén, Fast Track: We’re already looking at the future of CRM

At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan …

SBC News SBC Summit Rio: Fast Track views Brazil as igaming's most dynamic challenge

SBC Summit Rio: Fast Track views Brazil as igaming’s most dynamic challenge

iGaming CRM experts Fast Track underscore the dynamic energy and potential of Brazil’s forthcoming online …

Andreas Koeberl: bringing Twain Sport to Brazil was a logical step for us

ReactivAction taps Fast Track for added CRM capabilities in Brazil

ReactivAction, provider of igaming and sports betting, has signed CRM specialist Fast Track as an …