Playtech Plc has announced its latest ‘tier-1 gambling extension’ as Rank Group Plc renews its lead online bingo supplier agreement with the FTSE technology group for a further five years.
Rank’s bingo extension follows its decision to upgrade all igaming provisions (online casino and poker) onto Playtech systems, supporting the heritage UK gambling operator’s group transformation objectives.
Playtech will continue to serve as lead bingo software provider for Rank’s flagship Mecca Bingo brand, whilst supporting subsidiaries Kitty Bingo and Lucky Pants.
Backing Playtech as lead technology partner, Rank CMO James Boord commented: “We are delighted to be continuing and extending our long working relationship with Playtech.
“We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”
Servicing a key bingo contract, Playtech will continue to provide Rank with exclusive network content and bespoke games developed for its brands, providing a ‘point of differentiation’ within online bingo’s saturated marketplace.
“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship,” said Angus Nisbet, Director of Digital Bingo at Playtech Plc.
“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”