International expansion continues as efbet enters Italy

Sports betting and gaming operator efbet has set about providing customers in Italy with the broad range of quality products that it has become known for across Europe.

The biggest operator of its kind based in Bulgaria is now ready to serve Italian customers. It had received the green light to enter the market late last year from Agenzia delle Dogane e dei Monopoli (ADM) – the country’s gambling regulator.

The most important part of its Italian website offering, said efbet, was the range of customer entertainment. For example, it houses a big variety of pre-match and live sports betting, as well as live dealer and random number generation (RNG) casino games.

The move into Italy is the latest part of efbet’s European expansion plan, having also bolstered its Bulgarian stronghold by obtaining licences for Romania, Serbia and Spain.

“We are able to provide our potential customers with a highly distinctive offering, driven by a variety of products,” said Boyan Naydenov, the company’s co-founder and COO.

Naydenov, who founded the business in 2006 alongside his brother Tzvetomir and father Stefan, concluded: “As a main goal of the company expansion is more satisfied customers, we hope that we will step strongly in this new market, and quickly.”

For more from the Naydenov brothers on how a ‘love of sports’ has driven the family business, click HERE.