Sports betting platform provider FSB has confirmed that former SG Digital executive Glenn Elliott has joined the company’s executive leadership team as new Chief Operating Officer (COO).
Elliott will be tasked with overseeing the company’s account management team as well as managing FSB’s five operational service divisions: Sports, Platform, Marketing, Retail and SaaS Hosting.
Commenting on his new role, Elliott said: “It is an honour to join the FSB team and to help drive the organisation forward through the next stage of its development. The business is in incredible shape and has a talented and highly motivated team dedicated to ensuring it achieves its full potential.”
Elliott joins FSB from SG Digital’s OpenBet, where he was a senior account director for tier one operators such as Ladbrokes, PMU, Paddy Power Betfair and Singapore Pools.
Prior to working at OpenBet, Elliott also held a number of senior positions at Nektan and Probability in a career in gaming spanning over 13 years.
Elliot will be a key stakeholder in the development of FSB’s commercial strategy, in which the company raised $25 million in working capital last summer to accelerate US market wagering opportunities.
Dave McDowell, CEO of FSB, said: “I am delighted to welcome Glenn to the team. Having someone of Glenn’s calibre is hugely valuable for the business, especially at a time when we are expanding into new markets, adding additional products and signing new partners.”