Betfred debuts new rockabilly TV campaign promoting ‘Nifty Fifty’ live draws

Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game.

Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’.

Launched this June, Betfred’s Nifty Fifty is an exclusive 50-ball numbers game, live-streamed three times a day (11:30, 14:30, 18:30), featuring jackpot prizes of £10,000. 

Gemma Strath, Group Head of Marketing at Betfred,  commented on the campaign: “We are extremely excited about the launch of our new product and TV campaign. The key inspiration for us was the fifties, playing on the name of our new numbers game.

“It has been a lot of fun developing the Nifty character and music with Zut. They pulled out all of the stops to make the advert, and our ‘Nifty’ character, larger than life. The team has done an amazing job to make this happen.”

Great Balls of Fire sees Betfred continue to work with ZUT Media as lead creative agency, having handled the Manchester bookmaker’s multi-million advertising account since 2015 – launching Betfred’s flagship UK advertising campaign ‘Be Part of the Action’ featuring company founder Fred Done.

Zut clients include Liverpool FC, Chester Racecourse and The English Football League.

Matt Thompson, creative director at Zut, added: “We felt strongly from the start of the creative process that the advert needed both live-action and GGI elements to give ‘Nifty’ a big screen presence. Having secured such an iconic music track we wanted to make sure that our on-screen performances lived up to it.

“Shooting post-COVID lockdown added an extra layer of complexity so we are extremely proud of what our team has achieved. Extra precautions were taken to ensure everyone was kept safe while filming, working in accordance with Government guidelines for the TV and film industry.

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