Most gambling operators have invested heavily in mobile platforms and now provide a range of excellent small screen (app & browser) experiences, but the industry is still not capitalising on the true potential of the mobile payment ecosystem.
That was the conclusion of a white paper report from Dimoco, titled ‘Unravelling mobile carrier billing for igaming’, which found that industry operators could be losing up to 70% of revenues.
Direct carrier billing [DCB], or carrier billing, is a mobile payment solution that enables customers to use their phone bill to pay and play. The billing tool is available worldwide for anyone with a mobile, smart or feature phone, a tablet or even a smart TV.
Backed by the EU’s Payment Services Directive (PSD2), it comes with in-built protection for both industry operators and the players, who are allowed to spend around €50 per day with a monthly limit of €300.
The white paper from Dimoco has now thrown up data showing why it needs to be on every operator’s agenda. The key findings were:
- 70% of 1st time users convert with carrier billing compare to 12% with credit card
- 70% of users under 40 would use mobile payment if available
- 45 % of all online gamblers use mobile generating €50bn in spending
- 15% increase in revenue by offering mobile carrier billing
The report, said Dimoco, explodes some of the myths surrounding carrier billing and makes a clear case for fully integrating a mobile payment strategy into any online gambling proposition.
It highlights key carrier billing benefits as increased engagement, improved conversion rates, instant customer acquisition, reduced basket abandonment, more first time users and billing for underbanked markets – all in a safe and secure manner.
The white paper was a Telemedia Myth Buster [Telemedia Magazine] project in association with Dimoco, Melodi Global Mobile Solutions and with a supporting webinar in partnership with iGaming Business.