SBC News Voice of the Sports Betting Industry
Virtual sports studio Highlight Games has secured a new global agreement with ComeOn Group to supply its Soccerbet, NBA Last 60 and IIHF Ice Hockey World Championship products.
The agreement will see Highlight Games supply the products across ComeOn Group’s mobile and online verticals.
Nick Gardiner, Director, Highlight Games, said: “Highlight Games is delighted to announce this deal with ComeOn Group which further extends its global footprint.
“Soccerbet has already proven incredibly popular in the territories where it is live, and we expect the international appeal of our new NBA Last 60 and IIHF Ice Hockey World Championship products to mirror this success. We look forward to working with ComeOn to launch these compelling games in the near future.”
Soccerbet will be made available in both English and Italian single match and league iterations. Meanwhile Highlight Games will make its NBA Last 60 and IIHF Ice Hockey World Championship products available via ComeOn, Mobilebet and subsidiary online and mobile sites in Sweden, Norway, Finland, Germany, Poland and New Zealand.
Lars Thomesen, Head of Betting, ComeOn Group added: “We are the biggest international operator in Sweden and a big player in several other markets because we always strive to offer our players an awesome experience. In order to do so we want to offer a wide product portfolio with the best products available on the market.
“Our brand portfolio holds more than 20 brands and we are happy to partner up with Highlight Games and make their new exciting form of virtual sports available to our players.”
