SBC News Voice of the Sports Betting Industry
EveryMatrix will continue to drive player engagement across its operator network after completing its integration with Fast Track CRM.
Fast Track has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform, and will support clients in building retention and acquisition campaigns.
Ebbe Groes, Group CEO of EveryMatrix, commented: “We are pleased to work with Fast Track, the industry’s up-and-coming player engagement platform. Fast Track has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.
“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”
EveryMatrix’s network of operators will be able to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time.
By accessing Fast Track’s machine learning capabilities and segmentation model, operators will be able to develop personalised experiences for players.
Simon Lidzén, Co-Founder and CEO of Fast Track, added: “We are very happy to be working with EveryMatrix and to be able to offer the Fast Track platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”
